Daisy White is a literary entrepreneur who has long championed the idea of independent business and supporting local traders. Her pop-up shops – Daisy White’s Booktique – focused on showcasing small independent publishers and authors, as well as artists, by taking up residence temporarily in empty High Street shops.
Well now she’s taken it the logical step forward by looking for less temporary premises and last Saturday opened a pop-up inside a gorgeous cake shop.
Yes, that’s right, a cake shop. Cup cakes, no less. And tea, and coffee and comfy chairs…
Mackerel Books said ‘yes’ to this and so A Table In Berlin has a top shelf residency for the next six months in the new reading room at Rachael’s Kitchen, 38 Carfax, Horsham. Not only that but it was Book Of The Week for the launch!
The idea is that customers can pick up a copy of a book from a box of reading copies and try them out while eating and drinking. So much better than being immersed in a smartphone. And if an author’s managed to grab the attention, there are copies for sale (or the customer can come back every afternoon for a brew until the book’s finished). I love the idea – so much more interesting than a free daily newspaper full of daily woes and a multi-national coffee shop’s decor.
I hope it does well. And I hope I see people reading A Table In Berlin the day I choose to make my surprise visit. I should have been at the opening but, guess what? I’m in the middle of a novella and my brain’s not in the right place. In other words, I can’t find my passport. I live in Fuerteventura. You don’t have to know exactly where that is, but I can tell you one thing.
It’s nowhere near Horsham.